Goals
Mr. T35`s awareness of its customers attributes is what keeps them ahead of their competitors and as a customer favorite. Extensive research is done by the company each and every year to figure out what customer`s preferences in MODEL, DURABILITY, comfort and price.
This research gives the company a competitive advantage of their competition because it allows to estimate the volume of spares that must be purchased and for what price range. Due to top quality and efficient assembling in combination with the durability and availability of the brand, buyers seek out and take advantage of what Mr T35 to do best which is produce the most robust trucks for farmers, miners and companies which is ideal and affordable for the Zimbabwean market. Mr T35 is the number one leading T35 trucks supplier in the entire country. This means the company has acquired extensive extreme knowledge in its stream line.
This research gives the company a competitive advantage of their competition because it allows to estimate the volume of spares that must be purchased and for what price range. Due to top quality and efficient assembling in combination with the durability and availability of the brand, buyers seek out and take advantage of what Mr T35 to do best which is produce the most robust trucks for farmers, miners and companies which is ideal and affordable for the Zimbabwean market. Mr T35 is the number one leading T35 trucks supplier in the entire country. This means the company has acquired extensive extreme knowledge in its stream line.
Challenges
Companies importing second hand trucks to Zimbabwe would be classified as substitutes for customers if such things as price or style did not satisfy their taste. Price issues would be probably be the main concern for customer substitution. Concerns as as far as traders or entrepreneurs copying our products and selling them for cheaper prices are plausible and has not been overlocked. It would be a difficulty task to achieve due to the popularity and familiarity of our products. T35 truck brand has proved to be a success, with other competitors naturally following by introducing second hand trucks with no back up or spares to try and gain a profit. To avoid loosing customers in a situation such as that, we endeavor to stay ahead of the curve by constantly updating our product and listening to our customers constructive criticism.
Corporate Identity
The company`s edge over new entrants is that Mr. T35 also has a foot-up on the new entrepreneurs thanks to the trained manpower we use and continuously develop. Mr. T35 brand recognition can be identified by countless amounts of people around Zimbabwe thanks to the brilliant marketing of the T35 truck across the truck. Mr.T35 associates itself with the community through sport namely boxing through WBC Charles Manyuchi Welter Weight Champion, Football, Caps United football club sponsorship and rugby, Mbare Rugby academy which is development of talent at grassroots level and many more. Corporate responsibility roles within the various communities.
We have entirely supported the nation with the most minimum resources by rebuilding more than 800 Mazda T35s for the past 6 years.